Corporate Video Production How to Prep the Shoot

If you decide to go down this route, the only thing you need to consider is what kind of video you want. The other aspects involved will be handled by the production studio you choose. Broadly speaking, these types of services can cost anywhere between $1,000 and $100,000. Either way, the distribution channel is something to plan for before production.

Aligning Metrics with Business Goals

• Starter options begin at $74, but investing in high-quality audio gear definitely pays off in clarity and professionalism.
• Identifying the critical path is essential in meeting project milestones and due dates.
• While you may be a one-man band — producing, shooting and editing everything yourself — you’ll still need to treat yourself as three distinct people.
• If you are, then maybe it’s best for you to sell your features first than promoting your brand.
• Learn how AI-generated content will enable the learning sector to scale content production by driving down production costs.
• You know where you need to go, and you can estimate how long it should take to get there using your critical path.
• It promotes products, trains employees, or shares your brand’s story with your audience.

The idea is to demonstrate your company’s expertise in order to build trust, all while showcasing the practical benefits of your products or services. A product demo video is a video that showcases the features and functionality of a new product or service. These videos demonstrate how new features can be applied in practical, real-life scenarios, helping customers envision the product’s utility. Usually, these videos a video agency or an in-house videographer produces these videos.

How to Easily Create Training Videos (With Examples)

They specialize in creating high-quality visual content that engages and educates audiences. Corporate video production is the process of creating professional video content specifically designed for businesses or organizations. It involves everything from planning and filming to editing and post-production. Finding the right video production company isn’t just about hiring a vendor—it’s about choosing a creative partner that truly understands your brand’s vision and goals.

Step 7. Export your corporate video

A great example of their work is the sizzle reel video above, packed with testimonial videos and corporate event coverage. They know how to highlight real voices and capture event energy, creating content that feels authentic and professional. One great example of their work is the corporate event video above, showcasing their expertise in capturing large-scale productions.

Actors and scriptwriters

A basic softbox lighting kit starts at $50 and provides consistent illumination for interviews or product demos. For more control, look into ring lights for close-ups or LED panel lights that allow you to adjust color temperature. While professional cameras are ideal, relatively recent smartphones like the iPhone 11 Pro also deliver high-quality video. For professional-grade results, consider a mid-budget DSLR camera, like the Canon G7 X Mark II.

Anonymous Content

For example, tools like Synthesia let you create entire videos featuring AI-Avatars with only a web browser. AI tools are making it easier to create videos quickly and at low cost — perfect for simple projects like quick social clips or basic tutorials. But for high-impact videos that require storytelling and polish, human creativity and expertise remain unmatched. But if Corporate video production you’re going through a rebrand, overhauling your website, or starting a new chapter of your business, it’s as good a time as ever to incorporate video into that process. Identifying the critical path is essential in meeting project milestones and due dates. This is especially true in video production process steps, where so many elements have to hit at the proper time.

Tip 4: Prioritize quality and relevance of visuals

• This is where you take all of your raw materials gathered during the production phase and turn them into the first version of your video.
• Before you even begin planning a video, it’s critical to understand what your goals are.
• Whether you have a low or high budget, or need an entry-level or professional machine, this article should have at least one laptop for you.
• A fun and energetic website, with bright yellow accents popping against white and dark backgrounds.
• Whether it’s a whiteboard animation, 2D explainer, or corporate training video, they focus on delivering content that’s informative, professional, and easy to follow.
• Recruitment and culture videos showcase your company’s culture and work environment.
• Take the time to choose the right team, set clear goals, and communicate openly—you’ll end up with a corporate video that works hard for your brand.
• The horizontal scrolling and large visuals capture attention right away, and the menu is easy to follow, making navigation a breeze.

The edit should align with your storyboard but remain flexible to improvements. For example, you might decide that a certain testimonial in a brand video needs to be placed earlier to engage the audience sooner. As tempting as it might be to turn the camera off when you think the scene is over, keep it rolling and capture as much footage as you can. You can always edit it out in post-production, but you can’t always go back and re-record something you missed. Purchase a video and start your project today, and get your video in as little as 3 weeks. Regularly report on your video metrics and analyze the results to identify trends, successes, and areas for improvement.

The Corporate Video Production Process

More elaborate videos involving experienced professionals, high-quality equipment, and post-production editing can run into the tens of thousands of dollars. It’s crucial to set a budget that aligns with your objectives and the quality you aim to achieve. These videos give a glimpse into the life inside your organization. Company culture videos often include interviews with staff, tours of the workplace, and highlights of company events.

• In these cases, the cameraman simply captures a person talking straight to the camera, without much movement needed.
• While it’s important to showcase your brand in a corporate video, don’t let it overshadow your message and feel more like a sales pitch.
• Testimonial videos feature interviews with people who have used your product or service and found value in it.
• Your chosen actors and extras must sign an agreement allowing the use of their image/video on the production day.
• Creating high-quality corporate videos that drive real results requires a bit of time and the right tools.
• Explainer videos are short marketing videos used to show a product or service in an engaging and concise manner.
• If you’re working with an agency, they’ll handle all the equipment and setup, saving you time and effort.
• The homepage features a mix of defined sections, engaging visuals and easy-to-read text, with smooth animations that keep things interesting.

Leadership messages

If you want some inspiration, take a look at NG Production Films’ website. It uses a dark, cinematic look with dramatic visuals and a user-friendly navigation menu. The design feels sophisticated, and the large images showcase their work, making it feel like a film reel coming to life. The crew includes everyone from video producers, sound technicians, camera operators, prop masters, directors, and so on.

Motion The Agency

This significantly enhances the learning experience for new employees. Internal communications are vital for any business, and training and onboarding videos are prime examples of how video content can be used in-house. They provide new hires with a consistent and comprehensive introduction to company procedures, culture, and employee expectations. A corporate video is professionally produced visual content for a business or organization to communicate with its intended audience.

Corporate video production: A complete guide for beginners

• Various factors influence the final price, from pre-production to post-production.
• If you have different people to interview (such as executives), they might have different schedules that wouldn’t match.
• Use your video data to continuously refine and improve your corporate video strategy.
• The clean fonts and playful design elements make it feel approachable and easy to navigate, grabbing the attention of potential clients right away.
• These videos can quickly deliver information and should be very easy to understand.
• Understanding your budget will help you decide not just what’s possible, but where it’s worth investing for maximum impact.
• Learn about the usefulness of a well-crafted video marketing campaign and check out six inspiring ideas for your brand to try.

Unlike traditional cloud storage, LucidLink streams just the video frames you need, as you need them. No waiting to download massive files or juggling multiple versions. Everything feels local, even when your team is scattered across continents. If the video isn’t useful or ‘shareworthy’ enough, this approach will usually lead to disappointing results. You need to have as much of a plan for sharing your video as you did for making it. Often the strategy is just to ‘put it on social media and hope it goes viral’.

• This section illuminates the key players in the video production process.
• You can use the language they use and the graphics that interests them.
• They specialize in creative corporate video production that helps brands communicate their messages.
• Start by arranging clips in the order outlined in your storyboard or script.
• If you’re looking for animation that makes complex ideas easy to understand, Kasra Design is a solid choice.
• A core component to a successful post-production phase is to show your work early and often.

#11 Employee Onboarding Videos

Need impactful onboarding videos that kickstart your new employee’s journey? Running product launches and want to show off its features in action? Or maybe your company just crushed its quarterly goals, and you want to rally the team with a motivational highlight reel? Budgets for corporate videos range from a few hundred dollars to hundreds of thousands based on project scope, complexity, and intended quality.

How to plan a video project

High-quality stock images and photos are more than enough for most videos. Capture the essence of conferences, seminars, workshops, or other events. These videos can be used for promotion, documentation, or sharing insights. Usually, there’s a pricing option on these companies’  web pages, but if you can’t find one, contact the production studio to get their quotes.

Production Day

Before hiring a corporate video production company or freelancer to represent your brand, you of course need to know whether they’re the right fit or not. The best way to do this is to see the work they’ve done previously, determine whether or not it suits your standards, and make sure the folks you’re considering align with your values. A great example of their work is their brand story animations, where they mix creative visuals with smart messaging to bring ideas to life. They also handle corporate video projects like safety briefings and instructional tutorials, making important information easy to digest.

• Corporate videos used to be stiff, formal, and packed with jargon—more of a chore to watch than anything else.
• This trio of brilliant ads, made by our friends at Sandwich for $1000, $10,000 and $100,000, give you a direct sense of where your budget can be best spent.
• The script should detail not only what will be said but also how it will be conveyed, helping to align the tone, visuals, and message.
• It all depends on your vision, the tools you need, and the level of expertise involved.
• Yes, we know, video indeed works a lot—especially for businesses.
• Depending on your target audience, a video may or may not be the best way to communicate.
• How-to videos are instructional tutorials that guide your audience through specific tasks involving your product.
• Convert product descriptions into videos that cater to each stage of the marketing funnel.

Top Social Media Marketing Agencies Jacksonville

Choose high-quality visuals directly relevant to your script’s content. Quality images make your message clearer and show your company is professional. Marketing teams produce short-form videos because they have the highest ROI, and on social media, videos generate 1200% more shares than photo and text content combined. On average, the top video production companies charge $1,000 to $20,000 per project. This final stage often gets overlooked as deadlines loom and priorities shift.

A high-quality testimonial video highlighting customer satisfaction can significantly boost your brand’s reputation and encourage others to follow suit. They usually center on a client’s journey, challenges, and how the company’s service or product provides a solution. Zendesk’s onboarding video is designed with a humorous tone to give potential hires and new recruits a taste of the company’s culture and work environment. The video effectively trains new employees on the “Zendesk way” of doing things by showcasing the company’s history and values. So, as we reflect on the remarkable journey of the past decade, I invite our dedicated employees, valued clients, and future clients to join us in celebrating Lemonlight’s achievements. Your trust, hard work, and commitment have been the key to our success.

Why Do You Need Corporate Videos?

A corporate video is an indirect way to connect with customers by promoting a company’s image and its values. Commercial videos focus on driving sales, while corporate videos aim to inform, engage, or inspire people about the organization. It’s true that the production process of a corporate video can be complex and sometimes expensive. However, the results can be very rewarding and their potential return on investment makes them a worthwhile consideration for companies of all sizes. This helps create a sense of connection and transparency,  building trust with external audiences and attracting individuals who resonate with the company’s culture. If you hire a film production company, note that if you request additional final products—the cost will rise accordingly.

Decision-making on the set often falls on the director, who has the final say on how scenes are shot and acted out. If using actors or presenters, they’ll likely rehearse their lines before the actual shoot. Teleprompters can also come in handy here, making it easier for individuals to deliver their lines while maintaining eye contact with the camera. Production days can be long and require a lot of focus and energy from everyone involved. Once all scenes are shot, a wrap-up meeting usually takes place to review what was accomplished and to prepare for the post-production phase. A budget outlines the resources needed, from equipment rentals to post-production costs.